About Us
About Us
Peri Conner, Managing Partner
Peri Conner is a visionary marketing expert with over 20 years of experience creating innovative campaigns across social media, digital and print advertising, and public relations. With a proven track record of success, Peri has established herself as a leading expert in marketing, creative direction, and brand development.
Throughout her career, Peri has demonstrated a unique ability to balance creative vision and strategic thinking. Her expertise spans marketing strategy, public relations, ad campaigns, branding, and design.
As the managing partner at Social Visibility, Peri is bringing a fresh and edgy approach to daily operations, creative direction and management initiatives for clients.
Before relocating to the US in 2017, Peri held senior positions, including Marketing Director, Editor, and Key Account Manager, at esteemed marketing agencies and publishing houses in Switzerland (Tamedia, Ringier, Admeira, Orell Füssli a.o). Upon arriving in the US, she successfully launched her own fashion brand, while also establishing a social media marketing company, further solidifying her expertise at the intersection of fashion, marketing, and media.
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Roy Assad, Founder
As an Executive and Life Coach, Roy provides his clients with guidance that will help them unleash hidden potential, eliminate roadblocks, and capitalize on unique talents to maximize personal and professional success.
Having founded The Human Capital Group in 2003, Roy’s mission is to help executives and entrepreneurs through the creation of customized strategies and corporate training plans that are roadmaps to building a life and career that they love. Roy founded Social Visibility in October 2020 to provide an excellent resource to his network of entrepreneurs and coaching clients. Extremely committed to his community, Roy is a Founding Board Member for Start-Up Palm Beach and has served on committees of organizations and charities such as Discover the Palm Beaches, Downtown Development Authority – West Palm Beach, International Coach Federation and Best Buddies Palm Beach amongst many others.
At Social Visibility we believe that "Marketing is a mix of art and science"
The Art
Creativity: Developing innovative campaigns, messaging, and visuals that capture the audience's attention.​
Intuition: Understanding the target audience's needs, desires, and behaviors, and making decisions based on that insight.
Emotional Connection: Creating an emotional connection with the audience, often through storytelling, imagery, or experiences.​
​The Science
Data Analysis: Using data and analytics to inform marketing decisions, measure campaign effectiveness, and optimize performance.
Strategy: Developing a structured plan to achieve marketing goals, including targeting, positioning, and messaging
Technology: Leveraging marketing automation, AI, and other technologies to streamline processes, personalize interactions, and improve efficiency.